Training event: Understanding online audiences for cultural heritage organisations

Whilst this MLA training event is geared towards museums it may be of interest to community archivists working with digital content.

Title: Understanding online audiences for cultural heritage organisations
Location: South Camden City Learning Centre, Charrington Street, London NW1 1RG
Description: Increasing audiences are using the internet to help them choose what to see and where to go. In response to this museums are increasing their online presence and seeking to capture these audiences at their websites, either to engage them online, or to persuade them to visit the museum physically. But how can we understand our online audiences, and make sure that we are delivering what the potential audience wants?

This one day course will look at the some of the issues around online audiences and help museums understand how to understand them and the data they provide. The day will cover:

Setting the Scene – What are the benefits of gathering and analysing data on our online audiences?

Web statistics – What can we measure? And what is useful to analysis?

What tools organisations can use to collect web statistics (practical)

Online questionnaires – what tools are available? What can we get from them? How to analysis them

Combining data channels and developing strategy

The day has been designed to provide delegates with theoretical and practical knowledge and as such will be held at a computer lab in South Camden City Learning College.

Cost: £80 for organisations within London; =A385 for organisations outside of London. All course papers are included in the price. Refreshments and a light lunch will be provided.

To inquire into availability, or request a booking form please call 020 7549 1712, or email bookings@mlalondon.org.uk. Alternatively you can download a booking form by clicking here.
Paddy McNulty
Start Time: 10:00
Date: 2009-03-19
End Time: 16:30

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